- Mobile shopping most important service category
- Apps top traditional mobile web services
At this year’s digital marketing trade show dmexco in Cologne, Germany, KissMyAds shares some interesting industry insights with regards to the most promoted offer types. As the newest figures from the mobile performance marketing network indicate, m-commerce business has now overtaken other offer categories such as entertainment or news within KissMyAds’ network. This development confirms a study from the Bundesverband E-Commerce und Versandhandel Deutschland e.V. (bevh) which indicates that six out of ten smartphone users in Germany purchased products via mobile devices in 2014, which manifests an increase of 17 per cent over 2013.
“We can state that the growth of mobile shopping leads to higher promotion budgets for m-commerce apps and mobile sites”, says Florian Lehwald, CEO and founder of KissMyAds. “I think as people gain trust in shopping via smartphones or tablets, marketing executives are leaning towards promoting their mobile shopping solutions even more via mobile channels. This is a natural development and has led to growth on the advertiser as well as on the publisher side of our mobile marketplace.”
Looking at the breakdown of business over mobile operating systems, revenue coming from Android offers is still almost twice as high as iOS offers revenue.
KissMyAds is ready to showcase its newest developments during dmexco on 16 and 17 September 2015 in their hometown of Cologne. The booth B-008 is located in hall 7 and will feature a beer bar as well as tasty popcorn.